Beware sites that offer some sort of reward or prize in exchange for your contact information or other personal details.

There’s a very high probability that they are gathering this information for direct marketing purposes. In many cases your name and address are worth much more to them because they can sell it to other marketers (who can do the same in turn…) than what you are (supposedly) getting from them. Be especially wary of sweepstakes and contests. You probably won’t win, but the marketer sure will if you give them your information.

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